Healthy Food is a restaurant that is located in the center of Hana Town. It provides a variety of delicious food that customers can choose from. Competition is very intense in this area of town so, Healthy Foods has to ensure that its customers are provided with excellent products that are superior to those of competitors. The production, marketing, finance and human resource departments work together to achieve this objective. The operations manager is aware of the level of competition and knows that he has to make sound decisions to ensure that customers are satisfied with the final output. 

These decisions include:- 

1. Design of goods and services 

2. Managing quality 

3. Process and capacity strategy: 

4. Location strategy 

5. Layout strategy 

6. Human resources and job design 

7. Supply chain management 

8. Inventory management 

9. Scheduling 

10. Maintenance Although the restaurant does not have a written mission statement, its main aim is to provide a healthy alternative for its customers. The OM manager has to ensure that effective strategies are put in place to achieve the mission. In order to ensure that the correct strategies are put in place, he must ensure that the proper process is followed. Although competition is intense in the town area, healthy foods is doing well. When the market saturates, management would have to expand its operation overseas.

1. Explain how you will go about formulating strategies for Healthy Foods Restaurant. [4 marks]

2. In relation to this case, briefly describe the five (5) OM decisions that must be made at Healthy Foods Restaurant. [10 marks]

3. Which international operations strategy should the restaurant adopt if it intends to cross borders? [4 marks]

4. Select 2 competitive priorities and discuss how Healthy Foods can use these competitive priorities to compete

Answer rating: 100% (QA)

1 Formulating Strategies for Healthy Foods Restaurant To formulate effective strategies for Healthy Foods Restaurant a comprehensive approach must be taken Market Research Start by conducting thorough ... View the full answer