Question: SUP Arx is the largest stand - up padale board maker based in Austin, Texas, It markets its products directly to consumers wia their website.

SUP Arx is the largest stand

-

up padale board maker based in Austin, Texas, It markets its products directly to consumers wia their website. Sup ATX mission is to spread the sport of stand

-

up paddle surfing from oceans to lakes and rivers around the world. Stand up paddle surting or boarding is a relatively new sport but is growing due to the relatively low price of the boards, ease in transportation and storage of the boards as well as the sport providing a fun way to exercise and allow users to enjoy the outdoors. Which of the following would be the "best" target market for SUp ATX paldie bo products?

Multiple Choice

professional surfers who complete in surfing competitions across the globe

sporting goods retailers such as Academy Sports

+

Outdoors who are seeking new products to sell in

"

active adults aged

20

40

who enjoy outdoor recreational activities

people who enjoy swimming in pools

high school students aged

15

18

who are looking for alternatives to traditional sports activities

SUP Arx is the largest stand - up padale board

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