TX is the largest stand$-$up paddle board maker based in Austin, Texas. It markets its products directly to consumers via their website. SUP

hission is to spread the sport of stand$-$up paddle surfing from oceans to lakes and rivers around the world. Stand up paddle surfing or

ing is a relatively new sport but is growing due to the relatively low price of the boards, ease in transportation and storage of the boards as

s the sport providing a fun way to exercise and allow users to enjoy the outdoors. Which of the following would be the "best" target market

P ATX paddle board products?

Multiple Choice

professional surfers who complete in surfing competitions across the globe.

high school students aged $15$ to $18$ who are looking for alternatives to traditional sports activities

sporting goods retailers such as Academy Sports & Outdoors who are seeking new products to sell in their retail stores

active adults aged $20$ to $40$ who enjoy outdoor recreational activities