Question: supplier delays and packaging redesign impact this process. (5)QUESTION THREE [25]Scenario:SwiftTech Electronics is a growing company that assembles and sells smart home devices. After months
supplier delays and packaging redesign impact this process. (5)QUESTION THREE [25]Scenario:SwiftTech Electronics is a growing company that assembles and sells smart home devices. After months of development, they launched their new SwiftHome Hub with a major promotional campaign. Interest surged, but problems soon followed.Production slowed due to outdated equipment and capacity issues. Fifteen newly hired technicians were unable to perform tasks effectively, as they hadnt been trained in time. A budget request for equipment upgrades was delayed because decision-makers were concerned about recent overspending on advertising. Promotional discounts continued running across platforms even when the product was out of stock. Procurement teams struggled to obtain key microchip components due to vague forecasts and poor communication from internal stakeholders.As a result, customer orders were delayed, complaints increased, and some refunds were issued. Internally, employee frustration also grew.3.1. Identify three (3) business functions involved in the problems described. For each, explain their main responsibility and how their actions or inactions contributed to the companys difficulties (9)3.2. Recommend one practical action per function to prevent a similar situation in the future.(3)3.3. How could better coordination and communication among these functions have led to a moresuccessful launch? Provide two examples from the case. (4)33.4. Evaluate two (2) risks of continuing promotional campaigns while out of stock (4)3.5. What role does accurate demand forecasting play in the success of a product launch? Useone example from the scenario to support your answer.
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