Supply chain management involves managing both upstream and downstream value$-$

added flows of materials.

True

False

Question $28(1$ point$)$

When setting channel objectives, it is important to first consider

which is the least expensive

which is the easiest to pursue

targeted levels of customer service

targeted profit levels

placement near or away from competitor products

Question $29(1$ point$)$

A firm that uses direct marketing would sell its products through

one marketing intermediary

big box retailers

large wholesalers