support answer with appropriate examples

You have just been hired as a brand manager of lipstick for Dazzling Diva, a large consumer products company. Your job mainly involves encouraging the advertising and product groups to promote and manufacture your product more effectively. These departments are not under your direct authority however, company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell lipstick more effectively. (8 marks)