Supporters of the "one world, one voice" approach to global advertising believe that people everywhere want the same products for the same reasons. Do you agree with this statement? Discuss with reference to concepts in the Global Marketing unit and the standardized versus the adaptation (localized) approach to advertising.

Answer rating: 100% (QA)

Answer Advocates of the one world one voice way to deal with worldwide publicizing accept that the period of the worldwide town has shown up and that preferences and inclinations are uniting around th... View the full answer