Suppose for Ease of Use, the performance of competitor B slips from 7.7 to 4.7. Assume as
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Suppose for Ease of Use, the performance of competitor B slips from 7.7 to 4.7. Assume as well that for Cost of Purchase, the relative importances for Price of Equipment and for Service and Maint Costs have both changed so that they are now equally important in the eyes of the buyer.
How would this affect the Perceived Value Index at $6,250? Clearly show your calculations.
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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