Question: Suppose that Generic Retailer is undergoing a CRM ( customer relationship management ) review, and as part of this review, it is reconsidering its stocking

Suppose that Generic Retailer is undergoing a CRM (customer relationship management) review, and as part of this review, it is reconsidering its stocking policy for a certain electronic item. Annual sales of this item equal 40,000 units. The cost of the item is $190/unit, the units sell for $199.95 each (and are never on sale), and the holding cost per unit per year is 25% of its cost. Generic is open 365 days a year.
The probability that the item is in stock at any given time is called the service level. Generic has some information about how changes in service levels will change gross sales. For service levels under 95%, each 1% change in service level (up or down) changes gross sales by 0.25%. But for service levels at or exceeding 95%, each 1% change will move gross sales by 0.20%. Right now Generic maintains a 91% service level for this item.
When this item is ordered, it takes ten days for the order to be received. The demand over this 10 day period is approximately normal. It averages approximately 1,096 units (check this!), with a standard deviation over the 10 days of 150 units.
Find, to the nearest percent, the optimal service level for this product.

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