Question: Suppose there are three objectives, not just two: the total advertising cost, the total number of excess exposures to men, and the total number of

Suppose there are three objectives, not just two:

the total advertising cost, the total number of excess exposures to men, and the total number of excess exposures to women. Continuing the approach sug

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gested in the previous problem, how might you proceed? Take it as far as you can, including a sensitivity analysis and a trade

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off curve.

Please use this in excel

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