Question: Suppose you are advising a small firm developing a CRM [ Customer Relationship Management ] system. Three options are on the table: building it in

Suppose you are advising a small firm developing a CRM [Customer Relationship Management] system. Three options are on the table: building it in-house, buying a licensed solution, or outsourcing development. Given the firm's size and resource limitations, what advice would you recommend to help them choose the most suitable approach for their CRM needs? Provide justifications. [8 marks]

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