Suppose you are appointed as the director of marketing for a financial services organization. Your primary responsibility
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Question:
Suppose you are appointed as the director of marketing for a financial services organization. Your primary responsibility is to strengthen customer relationships, maximize customer satisfaction, and increase customer lifetime value. You know that a holistic view of the customer is crucial to success.
(a) Describe possible strategies or approaches for successful implementation of customer Relationship management (CRM) strategies。
(b) Explain the criteria you might use to measure performance
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