The effect of R&D–marketing, and R&D–sales cooperation on new product advantage varies depending on market, company and R&D characteristics. The cooperation between marketing and R&D is significant on:

the early growth stage of the product life cycle.

stable markets.

the early stage of a product development project.

the maturity stage of the product life cycle.

turbulent markets.

Corporate culture refers to the beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions. In general, Corporate culture in high-tech firms:

is often shaped by executives who come from engineering.

often favors engineering relative to marketing

all of the above

is often an impediment to marketing-R&D collaboration.

Often manifests itself in engineering taking on many tasks traditionally thought of as marketing tasks.

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1 the early stage of a product development project The cooperation between marketing and RD is typic... View the full answer