Suppose you are the key stake holder in XYZ restaurant and your management has decided to open
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Suppose you are the key stake holder in XYZ restaurant and your management has decided to open a restaurant in China, what steps will you take to establish your restaurant in China? Which factors would you take in consideration before making your restaurant's advertising strategy?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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