Question: Suppose you have given a task to work on a business plan in newly entrepreneurial FMCG [fast moving consumer goods] venture, could you explain to

  1. Suppose you have given a task to work on a business plan in newly entrepreneurial FMCG [fast moving consumer goods] venture, could you explain to top management what is the difference between the industry analysis and the market analysis sections of a business plan [related to FMCG venture? [Briefly explain both terms with real examples in each concept]

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