Suppose you see an ad for shampoo that uses a psychological appeal. What would this ad most
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Question:
Suppose you see an ad for shampoo that uses a psychological appeal.
What would this ad most likely say?
a
This shampoo can be used by the whole family, including infants.
b
You'll be more beautiful when using our shampoo.
c
You'll save money by using our shampoo.
d
The shampoo is available at all of your favorite retailers.
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An Introduction to Management Science Quantitative Approach to Decision Making
ISBN: 978-1337406529
15th edition
Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
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