Suppose you worked for a company which manufactures water filtration devices which are installed under a sink. The product has sold well and met with good success in the U.S., but now the company would like to take a look at selling the device in India. In many of the small towns and villages in India, the water quality is very poor and even undrinkable. For the most part, people use bottled water for their daily drinking and cooking needs. Your company believes the filtration device would potentially be a welcomed product for millions of people in India. Your manager has asked you to gather both Primary and Secondary information to help with the feasibility of entering the market in India.

Explain your plan to research and gather the necessary information to help your company's marketing department decide if India will be a good place to sell the filtration device. What would you want to know?

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To assess the feasibility of introducing water filtration devices in the Indian market a comprehensive research plan involving both primary and second... View the full answer