1. Supposed you own a business. Most of your customers feel that one of the reasons why they are loyal to your business is that they feel related to one of your suppliers too. You agree to your customers' desire to feel connected to such supplier, and you wish to manage a good relationship between your business and that supplier. Describe:
   1. the reasons why your customers care for a relationship with that supplier; and,
   2. what would be your plan to conduct supplier-relationship-management (SRM) in a way that would be beneficial among all parties?

Answer rating: 100% (QA)

Reasons why customers care for a relationship with that supplier 1 Quality and Consistency Customers may feel that the supplier consistently provides ... View the full answer