Survey # = Variable name: IDNumber

FAST FOOD QUESTIONNAIRE

My name is ------------------. I am a Marketing Research student, and I am conducting a study of the eating habits of college students at fast food restaurants. Would you please help me by responding to a few questions? Your answers will remain confidential and will be used in conjunction with the responses of other college students.

Variable name:(??)

1)When you consider all of the times you dine or eat out, or have restaurant food delivered to your home, what percentage of your dining out/delivery is made from or at fast food restaurants?

Code As:

_____ Less than 10%1

_____ 10% to 19% 2

_____ 20% to 34%3

_____ 35% to 49%4

_____ 50% to 69%`5

_____ 70% to 84%6

_____ 85% or more7

Variable name: (??)

2)On average, how many meals a WEEK do you eat from a fast food restaurant? _____

3)In a typical MONTH, how many times do you eat at each of the following restaurants?

Variable name: (??)____Arby's

Variable name: (??)____Burger King

Variable name: (??)____McDonald's

Variable name: (??)____Sonic

Variable name: (??)____Wendy's

4)Rank the following fast food restaurants in terms of best food to worst food using the following scale of 1=best food, 2=second best food, 3=third best food, 4=fourth best food, and 5=worst food.

Variable name: (??)____Arby's

Variable name: (??)____Burger King

Variable name: (??)____McDonald's

Variable name: (??)____Sonic

Variable name: (??)____Wendy's

Code all as 1=best food, 2=second best food, 3=third best food, 4=fourth best food, and 5=worst food

Please provide the following demographic information about yourself.

Variable name: (??)

5. Your gender is: Female Male

Code as 1=female, 2=male

Variable name: (??)

6. Your age is: 16-19 20-24 25-34 35-44 45-54 55 or older.

Code as 1=16-19, 2=20-24, 3=25-34, 4=35-44, 5=45-54, 6=55+

Variable name: (??)

7. What is your personal annual income from all sources, including salary, royalties, and investments:

$0.00 Less than $10,000 $10,000-19,999 $20,000-39,999 $40,000-49,999

$50,000-59,999 $60,000-69,999 $70,000 or more

Code as 1=$0, 2=Less than $10,000, 3=$10,000-19,999, 4=$20,000-39,999, 5=$40,000- 49,999, 6 = $50,000 - 59,999, 7 = $60,000-69,999, 8 = $70,000 or more.