Sustainable Competitive Advantage $($SCA$)$ involves an overarching view of a company$$s success, while Key Success Factors $($KSF$)$ requires a granular look at what has led to a company$$s success. Next, we continue our analysis from the consumer's point of view as we examine the company's ability to communicate and deliver value along the decision journey and build long$-$term relationships.

Porsche, a company whose products you use $($in which you have some personal experience of the customer decision journey$).$ List what you feel are at least three of the company$$s SCAs and three KSFs and their connection to the decision journey. What from this week$$s content and your own research confirms your analysis? How did each of these factors influence you to purchase the company$$s product$($s$)?$ Give specific examples