Swix is considering launching a mid-range athletic wear collection to target Millennials and Gen Z consumers, but
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"Swix is considering launching a mid-range athletic wear collection to target Millennials and Gen Z consumers, but they have many questions as to the expected quality of the merchandise, in which retail locations to test market the new collection, and the pricing strategy for the new line. They have tasked you with identifying some potential management decision problems and research problems."
Please give one example of a management decision problem (either discovery- or strategy-oriented) that may be facing this manager and two corresponding research problems. (Three bullets here are fine, no need to elaborate.
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