SWOT Analysis

A center faced with declining enrollment pulls together a planning team to brainstorm possibilities for revitalizing its recruitment. Expanding to a 24-hour operating schedule is proposed as a way to tap the market of second- and third-shift workers who need child care. List the each of the following factors in the appropriate quadrant on the chart below. Add any additional factors you can brainstorm.

• enlarging the programs customer base
• center has already invested in space and equipment that is unused after 6:00 p.m.
• cost of providing beds (as well as finding space to store them during the day)
• potential difficulty of recruiting staff to work during the later shifts.
• increased enrollment
• increased revenue
• being the first in the community to offer such a unique service
• enhanced public awareness of and regard for the center
• financial gain.
• insufficient enrollment to recoup the expense of the new beds and additional staff
• effort of dressing the children and transporting them to the center, where they will sleep all night, may not seem practical to parents working the night shift