SWOT ANALYSIS

BASED ON THE ORGANIZATIONAL CULTURE BELOW DEVELOP SWOT ANALYSIS

ORGANIZATIONAL CULTURE

Other than quality management systems, advancement in research and development and high financial capitals, organizations need a corporate culture that constantly reminds its employees of the company's main objectives. According to Proton, each employee practices the company's shared values of guiding their behavior with other employees and customers. Their corporate culture which is highlighted in their value below is an essential police for internationalizing as customers need quality products and customer oriented services in order to make purchases,while Proton needs to innovation, teamwork and speed as a way of maintaining and gaining competitive advantage, and finally caring and honesty is essential to gain the full trust of the stakeholders in international markets.

• Quality - Proton ensures continuous quality improvements for its customers through delivering products that are positively conceptualized and manufactured.

• Customer focus the company maintains that customers' remains their priority and they deliver all promises made towards customers' satisfaction.

• Innovation Proton continues to challenge automobile conventions by seeking new and better ways to undertake their day-to-day activities through viewing change as an opportunity.

• Teamwork the workforces trust, share and respect knowledge as a means of fostering productivity through teamwork.

• Speed Proton claims to operate on a "can-do" attitude and will never rest until they find solutions to each challenge.

• Caring in their quest to always be a responsible corporate citizen, Proton invests in the safety and health of its workforce and the environment.

• Honesty Proton allows transparency in their organizational system and takes responsibility for their own actions.

Leadership

Proton Holdings Berhad focuses most on Employee-centered leader since we think that this type of behavior tends to be more effective. This is because the welfare of the employees is guaranteed by Proton Holdings Berhad. Form this action, Proton Holdings Berhad tends to increase the production of the car produced.

• Employee-centered leader

The managers are interested in developing a cohesive work group and ensuring that employees are satisfied with their jobs. Their primary concern is the welfare of subordinates