SWOT ANALYSIS

Format The below is the traditional format for a SWOT analysis. HELPFUL To achieving the objective STRENGTHS HARMFUL To achieving the objective WEAKNESSES INTERNAL Attributes of the organization OPPORTUNITIES THREATS EXTERNAL Attributes of the environment Assignment Choose a company from the list below and do a SWOT analysis. Be sure to broadly consider the company's own strengths and weaknesses. Opportunities and threats will pertain to the factors impacting the company from the external environment; consider things like legal, technological, competitive, environmental, social, economic, political. Critically analyze all 4 of the SWOT areas. You will need to work to provide 3 bullet points per section, so be sure to critically analyze the company/brand and select only the most relevant content for each of the 4 SWOT sections. Be sure that you explain the implication of each point you analyze to show how it is relevant to the company/brand you have selected. A few notes: - Please add your sources to the bottom of the SWOT in a footnote. - Please keep this to one page- SWOT's are always 1 page. Acceptable sources include company website, company 10-K & annual report, business press, trade articles, market research reports, analyst reports, scholarly articles. - Please consider formatting, spelling, grammar in addition to your content DO NOT copy or use existing SWOT analyses sourced from the web- I want this to be your own analysis of the company and its position List of Companies: Apple Amazon Nike Disney Grading Rubrics 1. FORMATTING The proper grid format was used. Paragraphs & bullet points not acceptable, must be in the traditional SWOT grid format 1 page only, including your sources on one page only!! Consistent formatting in font with uniform font & point size throughout assignment Proofreading the entire document- bullets are intelligible, no spelling or grammar errors Company must be clearly identified- need to know what we are grading, if not typed or logo present 2. CONTENT Sources provided as links Must provide at least 3 bullet points per section Understanding the required content for each SWOT section- what is internal vs. external and what is harmful vs. helpful factors for the organization