SWOT AND TOWS ANALYSIS ASSIGNMENT INSTRUCTIONS

OVERVIEW

Upload an APA formatted MS Word document with a SWOT and SWOT Bivariate $($TOWS$)$

Matrix created in the form of a chart or using an alternative formatting and then pasted into a

word document.

APA formatting includes title page, page numbers, references page, and everything that is

necessary according to the current APA format.

INSTRUCTIONS

$1.$ Choose a publicly traded company $($verify that the company is publicly traded using the

SEC Edgar Database.

$2.$ Research scholarly databases and journals $($the Business Data bases through the JFL are a

good place$).$

$3.$ Find at least $10$ Strengths, Weaknesses, Opportunities, and Threats for your selected

company to create your SWOT Matrix.

$4.$ Each point for the SWOT should include quantitative measurement that comes in the

form of global economic conditions and specific industry information. There should also

be citations for each to support the data and claims that are made.

$5.$ Use your SWOT to create a TOWS analysis. This is a matrix tool that assists with

determining the company's internal and external situation.

$6.$ The TOWS consists of four different strategi