Question
Syarikat BeritaKini (BK) is a mass media company. One of the Company's main product is BKBulanan which is delivered to customers on the first day
Syarikat BeritaKini (BK) is a mass media company. One of the Company's main product is BKBulanan which is delivered to customers on the first day of each month. Besides this, there is a weekly version; BK-Mingguan; subscribed by customers through online at a higher price. About 60% of the subscribers are local customers. Syarikat BeritaKini has been experiencing rapid growth for the first few years of its establishment; however, subscription sales have been declining in the current year due to weak economic markets and the COVID-19 pandemic. The following is the annual cost and sales structures by Syarikat BeritaKini:
Fixed costs RM306,000
Variable costs:
Delivery RM0.60 each issue
Commission RM3.00 each subscription
Administrative RM1.50 each subscription
Sales Mix based on Volume:
BK-Monthly 20 %
BK-Mingguan 80%
Selling price:
BK-Bulanan RM47 each subscription
BK-Mingguan RM19 each subscription
Required:
Note: All answers should be rounded to two decimal points.
a) Calculate the total contribution margin and contribution margin ratio for the subscription of BK-Bulanan and BK-Mingguan, respectively. (4 marks)
b) Calculate the break-even points of Syarikat BeritaKini annual sales in unit subscription and ringgit. (7 marks)
c) Calculate the total sales required (in unit subscription and ringgit) for BK-Bulanan dan BK-Mingguan to achieve a target profit of RM75,000. (5 marks)
d) Explain TWO (2) assumptions applicable for Cost-Volume-Profit (CVP) analysis.
Step by Step Solution
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Step: 1
a To calculate the total contribution margin and contribution margin ratio for each subscription For BKBulanan Contribution Margin Selling Price Varia...Get Instant Access to Expert-Tailored Solutions
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