Sylacauga marble, also known as Alabama white, is renowned for its pure white color and crystalline structure,
Question:
Sylacauga marble, also known as Alabama white, is renowned for its pure white color and crystalline structure, making it an ideal choice for building, sculpture, and industry. Its use can be seen in many landmark sculptures and buildings, including the U.S. Supreme Court building, sculptures in the U.S. Capitol Rotunda, and the Lincoln Memorial. The Swindal family spearheads the rebirth of the Alabama white marble industry through their company, Sylacauga Marble Quarry.
Let us help them out by designing a supply chain network for them. First, brainstorm and develop potential domestic and foreign markets for their product, then share your ideas for distribution. Where in the world should we establish distribution warehouses for the marble blocks? Is quick delivery a customer satisfaction issue here? Should we market to industry associations, or should we target our efforts toward strategic alliances with individual customers?Should we market to an arts community, world-renown architects? These blocks are pretty heavy - what is our international transportation strategy, and how will that affect network design?