Question: System Lock-in: Restricted Access and Dominant Exchange Amazon Doesnt Just Want to Dominate the MarketIt Wants to Become the Market and Amazon in 2021 Discussion

System Lock-in: Restricted Access and Dominant Exchange

Amazon Doesnt Just Want to Dominate the MarketIt Wants to Become the Market and Amazon in 2021

Discussion questions/ themes

  1. Diagnose the overall delivery system in Amazon Marketplace, identify the most constrained points and reflect on the position of Amazon in these points.

  1. Examine the business model of Amazon Marketplace, identify the distinctive aspects and reflect on its winner-take-all opportunity.

  1. Considering the portfolio of businesses in Amazon, is the competitive advantage across businesses sustainable?

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