Consider the various approaches to segmenting consumer marketing for a Electronic Health Record firm. What segmentation approaches (Marshall, pp. 161-177) do you recommend? Evaluate your proposed segments against the criteria for effective segmentation (Marshall, pp. 160-161).Why do you recommend these approaches over other available approaches? What does this evaluation lead you to conclude about the best market segments for the company?

Segment Analysis: Analyze each potential segment on your list using the three steps you learned in the chapter (Marshall, pp. 177-180): (1) assess each in terms of segment size and growth potential, segment competitive forces, and strategic fit of the segment; (2) for the short set that emerges, develop profiles of each potential target market, and then identify each of your final set as primary, secondary, tertiary, or abandoned; (3) select the target marketing approach for each of your primary targets.

Compelling Value: Identify the likely sources of differential advantage for these products or services (Marshall, p. 183). In other words, why are these more valuable to customers than competing products?