Consider the various approaches to segmenting consumer marketing for a Electronic Health Record firm. What segmentation approaches
Question:
Consider the various approaches to segmenting consumer marketing for a Electronic Health Record firm. What segmentation approaches (Marshall, pp. 161-177) do you recommend? Evaluate your proposed segments against the criteria for effective segmentation (Marshall, pp. 160-161).Why do you recommend these approaches over other available approaches? What does this evaluation lead you to conclude about the best market segments for the company?
Segment Analysis: Analyze each potential segment on your list using the three steps you learned in the chapter (Marshall, pp. 177-180): (1) assess each in terms of segment size and growth potential, segment competitive forces, and strategic fit of the segment; (2) for the short set that emerges, develop profiles of each potential target market, and then identify each of your final set as primary, secondary, tertiary, or abandoned; (3) select the target marketing approach for each of your primary targets.
Compelling Value: Identify the likely sources of differential advantage for these products or services (Marshall, p. 183). In other words, why are these more valuable to customers than competing products?
Discovering Advanced Algebra An Investigative Approach
ISBN: 978-1559539845
1st edition
Authors: Jerald Murdock, Ellen Kamischke, Eric Kamischke