True / False Questions

(If your answer is true please write T or true, or if it is wrong write F or False at the end of your question)

1.Marketing revolves primarily around promotion.

2.Creating products with added value is achieved only through pricing strategies.

3.A target market can be formally defined as the specific group of existing and potential consumers to which marketers direct their marketing efforts.

4.Place refers only to a physical store where consumers can purchase a product.

5.Exchange is described as the process of planning and managing goods, services, or ideas to meet consumer needs and organizational objectives.

6.An idea is a concept that typically looks for support.

7.In the production orientation stage, companies tried to hard-sell in order to make a profit.

8.The marketing orientation stage set in when organizations started focusing on satisfying the needs of consumers while achieving organizational objectives.

9.Relationship marketing involves a personal, ongoing relationship between an organization and its customers that often starts before a sale occurs and lasts well beyond the point when a sale has

concluded.

10.Many large firms measure the effectiveness of purchase incentives through a measure called share of wallet.

Multiple Choice Questions (Choose the most correct option)

1.Elements such as technological forces, regulatory forces, and demographic forces constitute .

A.organizational strengths

B.microeconomic environment

C.marketing intermediaries

D.marketing environment

2.A SWOT analysis is

A.Internal factors

B.External factors

C.Both the internal factors and the external factors

D.Assessing how well a company is doing

3.Which of the following differentiates a firm's strengths from its opportunities?

A.Companies can create opportunities, whereas they cannot build strengths.

B.Strengths are positive attributes, whereas opportunities can be positive or negative.

C.Strengths are internal aspects, whereas opportunities are external aspects.

D.Strengths are situational variables, whereas opportunities are person variables.

4. is the term used to describe people born between 1946 and 1965.

A.Generation X

B.Generation Z

C.Generation Y

D.Baby boomer

5.The stages a buyer passes through in making choices about which products and services to buy are referred to as the .

A.situational analysis sequence

B.limited problem solving

C.purchase decision process

D.hierarchy of learning

6.When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he would be unable to do his assignments. In which stage of the consumer purchase decision process was Marty when he had this realization?

A.information search

B.problem recognition

C.purchase behaviour

D.alternative evaluation

7.Eddie, an avid football fan, is glued to the television every Sunday afternoon as he watches his

favourite teams. He thinks games would be more enjoyable on a big-screen television. Eddie started

talking with his friends to learn more about the various brands of big-screen televisions. Which step of the purchase decision making process is Eddie in?

A.problem recognition

B.evaluation of alternatives

C.purchase decision

D.information search

8.A(n) in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.

A.problem recognition

B.internal search

C.external search

D.purchase task

9.What is the first stage of the purchase decision process?

A.Purchase decision process

B.Problem recognition

C.Purchase decision

D.Alternatives

10.Christina wants to purchase a new computer. She is unsure about what hardware and software she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has

talked to several computer salespeople and has looked at some websites. Christina is engaging in

.

A.problem recognition

B.an internal search

C.an external search

D.a purchase task

SHORT QUESTIONS

(Answer ALL questions. Each question carries 4 marks)

1.What is consumer socialization? How do children learn how to purchase?

2.What are values and customs?

3.Briefly explain the main generational groups of consumers that marketers consider.

4.Explain the types of non-traditional families that a marketer is faced with in modern times.

5.What did the production orientation stage focus on?