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Question $17$

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In chapter $4,$ we describe a specific analytical framework that you can do to identify areas in which your brand is not aligned with the audience$($s$)$ that you're targeting. Choose the answer below that is described above.

a$.$ Consumer journey mapping

b$.$ Audience profiling $x$

c$.$ Brand window

d$.$ Digital report card

e$.$ Content audit

Ouestion $18$