Table $1$C in the case indicates that Apple sold $18,906,000$ MacIntosh units in $2014.$ The current net unit revenue is $$1,274.$ Assuming the current gross margin for Apple is $39\%,$ how many fewer units do they need to sell in $2015$ to achieve the same total contribution to profit as they achieved in $2014$ if they increase the price to $$1,350?$

Assume that cost per unit remains the same as in $2014.$ 

Answer rating: 100% (QA)

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