TABLE 1

TABLE 2

STEP 1: Research the mission statements for at least four organizations.

1. Include both public and nonprofit organizations of different sizes.
2. Include a variety of industries (such as government, retail, service, manufacturing, education, medical, hospitality, or law)

Step 2: Evaluate and compare the mission statements against the mission statement components (Pictures are above Table 1 and Table 2)

1. For each organization, create a matrix, checklist, or table listing the nine mission statement components. Include a column on the left for your response.
2. Write Yes or No in the left column to indicate if the organizations mission statement adequately included each component.

Table 2-3 Characteristics of a Mission Statement 1. Broad in scope; does not include monetary amounts, numbers, percentages, ratios, or objectives 2. Concise; fewer than one hundred words in length 3. Inspiring 4. Identifies the utility of a firm's products 5. Reveals that the firm is socially responsible 6. Reveals that the firm is environmentally responsible 7. Includes nine components: customers, products or services, markets, technology, concern for survival/growth/profits, philosophy, distinctive competence, concern for public image, concern for employees 8. Reconciliatory; resolves divergent views among stakeholders 9. Enduring but never cast in stone 10. Attracts customers; is written from a customer perspective Table 2-4 Mission Statement Components Written from a Customer Perspective 1. CUSTOMERS: Our customers are outdoor enthusiasts seeking fishing excitement and adventure. 2. PRODUCTS OR SERVICES: We provide fast, clean boats, all the bait and tackle needed, and friendly first mates to create memories for a lifetime. 3. MARKETS: Our fleet of fast, clean vessels operate all along the North Carolina Coast. 4. TECHNOLOGY: Our vessels are equipped with the very latest safety and fish finding equipment to ensure that customers comfortably are "catching rather than just fishing." 5. SURVIVAL, GROWTH, AND PROFITABILITY: Our prices are as low as possible to garner repeat customers and a reasonable return for our owners. 6. PHILOSOPHY: We assure customers the utmost courtesy and care as our motto on every vessel is to follow the Golden Rule. 7. DISTINCTIVE COMPETENCE: For customer enjoyment and safety, we provide the most experienced staff in the industry. 8. PUBLIC IMAGE: Our vessels use emission-friendly engines; we strive to bring repeat tourists to all communities where we operate. 9. EMPLOYEES: Our captains and first mates are "on a mission to help customers have a great time