Question: Table 14.1 shows the Eight Common Communication Platforms. Evaluate J&J against this table and Identify J&J's marketing communication mix (which of the 8 do they

  1. Table 14.1 shows the Eight Common Communication Platforms. Evaluate J&J against this table and Identify J&J's marketing communication mix (which of the 8 do they use and how does this create an unified message).How does J&J need to adjust each of the elements that you have identified to address the lawsuits which are being covered extensively in the news? For example, what personal selling training might J&J conduct with their pharmaceutical sales reps to equip them to handle the criticisms they might face on their sales calls.
  2. Table 15.5 identifies major tools in Marketing PR. What tools are J&J using , and evaluate the effectiveness of the tools thus far (are they working? Not working, why?).
  3. The last question is an opinion question?do you believe J&J's brand reputation will be intact after these lawsuits are settled?

Table 14.1 shows the Eight Common Communication Platforms. Evaluate J&J against thistable and Identify J&J's marketing communication mix (which of the 8 do

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