Question: Table (2): Study Report on Performance Ratings for Consumer Ovens Product Performance rating (Scores: 1-100) 85 90 87 80 Competing Digital Ovens 1 Philips 2

Table (2): Study Report on Performance RatingsTable (2): Study Report on Performance RatingsTable (2): Study Report on Performance Ratings

Table (2): Study Report on Performance Ratings for Consumer Ovens Product Performance rating (Scores: 1-100) 85 90 87 80 Competing Digital Ovens 1 Philips 2 AEG Ariston Blanco Quick Bake Omega 3 4 5 6 150 LG Average Performance 94 78 85 88 Relative product performance (Perceived Benefits-PB) Product price (US$) 100 130 110 105 110 90 99 120 Relative cost of purchase (Perceived Costs=PC)) T Overall relative value (Perceived Value=PV) *** Question5 With the perceived customer value found in Q2 above, and if the price was discounted to $90; what would be the relative cost of purchase for Quick Bake Oven? And calculate what percentage change in its perceived customer value? Quesiton2 The table 2 below shows a recent Consumer Reports Study analyzed 150 consumer ovens and found that the average performance rating score for all ovens tested was 88 with an average price of $120. Quick Bake oven, a consumer oven, is rated among top five ovens with a fairly low price of $110 and, but high relative product performance score of 94 based on a weighted average of product performance, service quality, and brand reputation. It has a much lower relative cost of purchase compared to the average price of all ovens tested. What is the perceived customer value of Quick Bake oven

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