$\backslash$table$[[$Magazine$,$Readers$/$Issu$,$Rating$*,$Unduplicated$**],[$A$,50,000,5,35,000],[$B$,40,000,4,20,000],[$C$,20,000,2,11,000]]$

Target population: $100,000$

$**$ those who did not read either of the other two magazines

Seventy percent of Magazine A$\text{'}$s readers are part of the target market for a certain advertiser. This percentage represents Magazine A$\text{'}$s

$q,$ for this advertiser.

gross ratings points

targeted reach

average frequency

effective frequency

average reach