Question: table [ [ Magazine , Readers / Issue , Rating * , Unduplicated * * ] , [ A , 5 0 , 0
tableMagazineReadersIssueRatingUnduplicatedABC
Target population:
those who did not read either of the other two magazines
What are the total gross rating points GRPs for this media plan, assuming that each magazine carries a weekly ad insertion for a total of four weeks?
A
B
C
D
E
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