$\backslash$table$[[\backslash$table$[[$MARKETING$],[$PROGRAM AND$],[$POINTS OF$],[$DIFFERENCE$]],$YOUR MARKETING ACTIONS$],[\backslash$table$[[$What is it$?],[($Product$)],[$Specify features,$],[$benefits$,$ form, size,$],[$etc$.$ and why$]],],[\backslash$table$[[$How much will$],[$consumers pay for$],[$it$?],[($Price$)],[\backslash$table$[[$Specify cost$],[$and why$]]]],],[\backslash$table$[[$How will consumers$],[$find out about it$?],[($Promotion$)],[$Specify methods to$],[$inform and generate$],[$trial and why$]],],[\backslash$table$[[$Where will$],[$consumers buy it$?],[($Place$)],[$Specify types of$],[$retailers and why$]],],[\backslash$table$[[$How is it different$],[$from others?$],[($Points of$],[$Difference$)],[$Specify why it is$],[$superior to$],[$competitors$\text{'}],[$offerings$]],]]$