Take a product from a company, for example, a model of running shoes such as the UltraBOOST Uncaged Parley shoes from Adidas, or a shampoo, such as the Garnier Ultimate Blends Honey Treasures Strengthening Shampoo Bar for Damaged Hair 60g. It must be a product, not a brand! You should evaluate two aspects: a. Evaluate the extent to which this product is enabling the transition to the circular economy. To do this you can apply the methods that have been mentioned (hierarchy of waste, 6 R's or cradle-to-cradle) Consider these practical aspects: 1. Does the product follow cradle to cradle principles in its life cycle? Does the product seem eco- effective or eco-efficient? 2. Does the company follow the hierarchy of waste in the development of this product? 3. Does it apply the six R's? a. Has the company integrated servitization into the product concept? b. Has the company integrated reverse logistics into the product concept? 4. What is the added value of this product for consumers? 5. Identify and discuss three challenges that the company found/might have found when developing its sustainability features? Do you think other companies that follow might find the same challenges? b. The extent to which this product fits into the general strategy of the company to become more sustainable. 1. Identify the general strategy of the company regarding sustainability (cost leadership, differentiation, growth...)? How does the reporting, actions and certifications contribute to this strategy? Do they report? Evaluate whether their reporting could be considered green washing. 2. What certifications do they have? Finally, conclude whether the company is contributing to the circular economy with this product and with its general strategy of sustainability. Propose one action the company may take to contribute