Question: Take Apply pay (digital payment method) as an innovation. What type of innovation is it? Explain some of its innovative features Do you think the

  1. Take Apply pay (digital payment method) as an innovation.

  • What type of innovation is it?

  • Explain some of its innovative features

  • Do you think the current acceptance rate among individual users of Apply pay is acceptable?

  • Competitive Advantages compared to traditional alternatives?

  • Analyze the main disadvantages

  • Use diffusion of innovation theory to distinguish five consumer segments based on their adoption process.

  • What are the factors affecting people to use Apply pay in day-to-day activities?

  • What are the factors affecting enterprises to use Apply pay in routine transactions?

  • All things considered, will you accept and use Apply pay for your online or in-store purchase? Why?

Your arguments for adopting Apply pay are based on faith, fear, or fact?

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