Take on the role of a marketing professional to develop a persuasive marketing strategy for good for Goodwill Industries International. Your goal is to help society while being cognizant of Goodwill Industries International mission and goals. design a social media/social marketing campaign for your organization that would promote diversity and inclusion and could help benefit the company. Your decisions must align with the company's mission and goals.

1: Brainstormed Ideas

provides a comprehensive list of a minimum of four brainstormed ideas for the marketing campaign based on the targeted market of Goodwill Industries International.

2: Positive Social Change Goals

provides a thorough and detailed identification of the brainstorm idea that is most appropriate for the organization given its positive social change goal.

3: Messaging and Steps for Execution

provides a thorough and detailed summary of the main messaging and steps for execution of their proposed social-change-focused marketing campaign.

4: Executing the Marketing Campaign

provides a thorough and detailed summary of what steps the organization can take to increase the chances of smooth execution of the proposed marketing campaign, including strategic considerations related to resources, implications for the different stakeholders, and risks requiring mitigation.

5: Diversity and Inclusion

provides a thorough and detailed synthesis of how this marketing campaign will promote diversity and inclusion while influencing positive social change, including specific details.

6: Brand and Reputation

provides a thorough and detailed summary of why this campaign is important for the company's brand/reputation and how the company will benefit from it.

 

Answer rating: 100% (QA)

1 Brainstormed Ideas 1 GoodwillDiversity Launch a social media campaign highlighting stories of diversity and inclusion within Goodwills workforce and the impact it has on individuals and communities ... View the full answer