Question: Target creates a back - to - school campaign. Advertising agency creates print ad . Ad runs in local Sunday newspaper. Melissa buys the paper

Target creates a back-to-school campaign.
Advertising agency creates print ad.
Ad runs in local Sunday newspaper.
Melissa buys the paper and plans to go shopping for her children's supplies.
Store traffic increases.
Target creates a back-to-school campaign. Advertising agency creates print ad. Ad

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