Question: Target is a upscale, discount retailer. What exactly does that mean? When attempting to gain market share, you either create a new market or take

Target is a upscale, discount retailer. What exactly does that mean? When attempting to gain market share, you either create a new market or take away from an existing market. Let's look at Target's Strategy.
Focus on aesthetics to elevate the brand from competitors
Customer perceptions of value
Lower costs
Click and Mortar Model
Location, location, location
How can Target's click an mortar approach to supply chain management improve the Hilton Worldwide company's competitive advantage? Or, can you company change its product or service to carve out a niche market similar to Target's approach to elevate the discount model through design? Please include a brief PESTEL and 5 Forces analysis.
 Target is a upscale, discount retailer. What exactly does that mean?

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