Question: Target marketing is the process by which ________. Multiple Choice a company evaluates market segments and decides which ones have the most potential for development

Target marketing is the process by which ________.

Multiple Choice

  • a company evaluates market segments and decides which ones have the most potential for development

  • a company chooses which advertising strategy to use

  • the market is divided into cohesive groups

  • the customer groups are evaluated on the basis of high or low churn to see which is the most profitable

  • a company collects cookies to track everyone who visits its website

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