Target marketing uses databases and data warehouses to identify potential customers that a business wants to reach based on factors that describe a specific group of people. For example, target markets may be identified by geographic area, by age group, by gender, or by all three factors at one time. One of the leading providers of business and consumer information is Data Axle(Links to an external site.).

Visit its website(Links to an external site.) to learn how they compile data from multiple sources. How does its process compare to extract, transform, and load (ETL)? Prepare a brief summary of your findings that describes the Data Axle five-step process of building a quality database.

Reference:

https://www.dataaxleusa.com

https://www.dataaxleusa.com/faq/