Question: Target segment: ____________ (Give an appropriate name/label to the segment here.) Description of target (Give a brief summary of the key features of the segment

Target segment: ____________ (Give an appropriate name/label to the segment here.)

Description of target

(Give a brief summary of the key features of the segment here.)

Characteristic

Description/Explanation

Size of segment(s). Estimated annual sales volume.

Expected growth

Competitive environment (i.e., the nature of competition you will face in this particular segment)

Compatibility with objectives and resources

Geographic segmentation (Region/Location)

Demographic segmentation-Age, Personal Income, etc;

or

B2B: Size/Type of business (use NAICS code if applicable), etc.

Behavioural segmentation (category attributes, category use frequency, purpose served)

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