Target Segments Mission statement Market size focus on smaller, high margin segments focus on large, highly competitive segments focus on fringe segments that are out of the mainstream write your own- write your own Geographic market focus on smaller, less costly geographic markets focus on the largest geographic markets, even if they are more focus on geographic markets which are in middle of the cost/s focus on geographic markets which minimize distribution cost Geographic market focus on smaller, less costly geographic markets focus on the largest geographic markets, even if they are more expensive focus on geographic markets which are in middle of the cost/size continuum focus on geographic markets which minimize distribution costs write your own write your own Competitive posture build a market position and defend it take the lead and keep it be first to market be the leader in all things be a fast follower, imitate smart competitive moves attack the competition on their home ground sidestep the competition whenever-possible expend resources which distract the competition ignore the competition writeyoun own writeyour ovun. Distinctive competencies be the low price provider in the market be the market share leader be the profit-margin leader be the technology leader Tocus on geographic markets which mnmize distribution costs write your own write your own Competitive posture build a market position and defend it take the lead and keep it be first to market be the leader in all things be a fast follower, imitate smart competitive moves attack the competition on their home ground sidestep the competition whenever-posible expend resources which distract the competition ignore the competition write your own write your own Distinctive competencies be the low price provider in the market be the market share leader be the profit-margin leader be the technology leader be the high service provider in the market provide the mostreliable product on the market write yourtown