Market size

focus on smaller, high margin segments

focus on large, highly competitive segments

focus on fringe segments that are out of the mainstream

write your own

write your own

Geographic market

focus on smaller, less costly geographic markets

focus on the largest geographic markets, even if they are more expensive

focus on geographic markets which are in middle of the cost$/$size continuum

focus on geographic markets which minimize distribution costs

write your own

write your own

Competitive posture

build a market position and defend it

take the lead and keep it

be first to market

be the leader in all things

be a fast follower, imitate smart competitive moves

attack the competition on their home ground

sidestep the competition whenever possible

expend resources which distract the competition

ignore the competition

write your own

write your own

Distinctive competencies

be the low price provider in the market

be the market share leader

be the profit margin leader

be the technology leader

be the high service provider in the market

write your own

write your own