Task 1 AIDAR model

o Copy and paste 2 images of marketing tactics that you have received from one (preferred) or more products or services for each of the stages in the marketing funnel. (Total of 10 images)

Awareness consider websites, search, or social media ads of products or services that youre unfamiliar with

Interest consider a website or social media ads, or e-newsletters of products or services brands that youre familiar with but that provide more details that might compel you to investigate the product or service further

Desire consider websites of products or services brands that youre familiar with that answer consumers questions e.g., reviews & testimonials, FAQs, price comparisons

Action consider looking for compelling communications (websites of products or services brands that you are familiar with that entice you to make a purchase or sign up for something, free trial offers

Retention consider looking for any communications regarding loyalty programs, or offers to bring you back, or make additional purchases

Task 2 PESO model

o Using the 10 images that you used above, categorize them by Owned, Paid, Shared, and Earned media. You may or may not fulfill all categories of PESO and there is no need to provide a rationale.

Task 3 Reflection

o In 4-5 sentences describe a time when you learned about a product or service, researched it, bought it, and encouraged a friend / family to purchase the same product.