Complete for brand Louis Vuitton

Task 1 AIDAR model

Copy and paste 2 images of marketing tactics that you have received from a product or service for each of the stages in the marketing funnel. (Total of 10 images)

• Awareness consider websites, search, or social media ads of products or services that that youre unfamiliar with

• Interest consider website or social media ads, or enewsletters of products or services brands that youre familiar with but that provide more details that might compel you to investigate the product or service further

• Desire consider websites of products or services brands that youre familiar with that answer consumers questions e.g., reviews & testimonials, FAQs, price comparisons

• Action consider looking for compelling communications (websites of products or services brands that you are familiar with that entice you to make a purchase or sign up for something, free trial offers

• Retention consider looking for any communications regarding loyalty programs, or offers to bring you back, or make additional purchases

Task 2 PESO model

• Using the 10 images that you used above, categorize them by Owned, Paid, Shared, and Earned media.

Task 3 Reflection

• In 4-5 sentences describe a time when you learned about a product or service, researched it, bought it, and encouraged a friend / family to purchase the same product.

Submission Checklist

• Task 1 AIDAR: 2 images for each of the 5 stages of AIDAR

• Task 2 PESO: 10 images categorized into Owned, Paid, Shared, and Earned media.

• Task 3 Reflection: 4-5 sentence reflection